Ann: Appendix 4C - quarterly and Progress Report Q1 FY17-GRB.AX, page-10

You have to remember this is for the quarter up until 30th September. They didn't formally release Little Dove as a permanent packaged beer up until recently, so I'd dare say Little Dove wouldn't have made much contribution, only in limited release and draught form.

We also have to remember they haven't started distribution through ALM yet.

I love their marketing strategy - no formal advertising to beer drinkers, as craft beer drinkers choose beers as an alternative to the mainstream. So they are "nudging" beer drinkers to discover their brand. As evident by these posts on here, Little Dove is sold out everywhere you go. Limited release to build demand. Smart.