Jarama never accepted any criticism of the company whatsoever,...

Jarama never accepted any criticism of the company whatsoever, he wasn't here to discuss matters or explore others opinions in order to assist in forming his own or increasing his knowledge, he was here to push an agenda, to try to talk up the shareprice. Criticism, to Jarama, was to be refuted.

Criticism is constructive, it helps us learn from mistakes and make improvements as we move forward. Refuting it with a closed mind is pulling the wool over your eyes. 

What Jarama was offering here was advertising and marketing services