Have you looked at who the shares were issued to? If you do that...

Have you looked at who the shares were issued to? If you do that you should be able to make the connection.

They are marketing the stock to investors... not devices to clients... i.e. its about selling shares... raising capital through issuing more stock.

If future viability does rely on the binary outcome you have described itd make sense to raise before the outcome.... otherwise if results arent favourable all will be lost.

Contary to the extreme risks some seem to accept here, good businesses is about mitigating risk, not maximising it.