I always pay attention to this numbers; 2018 @ 6.5c, etc....

I always pay attention to this numbers; 2018 @ 6.5c, etc. Someone needs to come up with these numbers and I assume it reflects someone else assumptions.

Options 24.11.18 @ 6.5c
Options 09.07.18 @ 5.4c
Convertible Notes with a face value of $10,000 each and a conversion price of $0.08 maturing 11/1/20
Convertible Notes with a face value of $100,000 each and a conversion price of $0.053 maturing 24/1/24

Question to the crowd; how makes up theses numbers and how?