Pls don't underestimate the potential of this app.
On the surface it may look like just a simple one. However, it is not an easy task to integrate diverse systems (connecting app to Pharmacy IT system, GP system). Many parties are involved in developing an app such as this. A group of developers, by themselves, can't do it.
I doubt anyone else will contemplate doing a similar app connecting Australian pharmacies.
High barriers to entry.
Ann: Appendix 3B, page-9
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