Imagine if there are prizes or collectibles issued in the games...

Imagine if there are prizes or collectibles issued in the games that are endorsed by F1 motor companies or drivers and can be identified as authentic by the blockchain, similar to the artwork and sports cats in cryptokitties, how much traction this game might get There might also be side line trading for tokens/other coins.
Massive potential audience many of whom are fanatics and collectors of memorabilia.
I like the "global licence".
Happy long term holder strapping in for a lot more laps around the track with AB1.