"Anyone with an idea of how this might play out?"
Not well, I don't think.
Taking on the mighty brand of ARB... not something I'd like to try.
Strategically, this company has gone from being an aggregator and consolidator of repair shops, to acquiring a sub-scale retailer of certain discretionary accessories for a certain small sub-set of vehicles.
"Anyone with an idea of how this might play out?" Not well, I...
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