Originally posted by jm3767
Yes, WoolWorths has the new AHF made yogurt 'on special' as you predicted, but not sure its a promotion 'to create brand awareness'.
On weekend, the Boronia (Outer east, Melb) WW had all the AHF yogurts as 'clearance items', at about $4.
Does this mean line is being dropped as it is 'a flop' and not selling?
willing to buy up at that price. clear.png
Probably have to move it off the shelf or the spoil date means it will get discarded...and replaced with something more attractive and generates a better shelf turnover. A hard reality. If you think this is tough try the soft cheese market, it is even worse and spoiled product is a lot higher - just ask someone at Lion Dairy and Drinks how bad it is.
Chobani has smashed the retail yoghurt market and come from nowhere to being the top yoghurt seller in Australia, it is American. It has displaced Yoplait in terms of market share. Wonder how far down the list AHF yoghurts are? In the occasionally available boutique section down in the low visitation corner of the store perhaps?
