it's  definitely  not an easy market.  Nothing is easy nowadays, as long as you have a nice product and can capture the latest trend you will be a winner.  I don't expect it to perform in all stores, but i do conduct weekly checks on product turnover.  I must say that i am very happy with the result so far.  My family enjoys the product and since it was put on special this week we have loaded up our fridge with it.

Ultimately, i  believe the profit margin will come from the company owned brands.  The contract packing for The Collective will help generate initial cash flow and provide exposure.  But the real earnings  will come from the Camperdown range.  Maybe sometimes this month we get to see some more products been introduced.