Well , Fura haven't yet shown the ruby ground is good, as they are still bulk sampling. Plus they have other, extra ruby leases -so we will never be able to compare apples with apples. But, yes, lets assume the ruby ground was good.
I agree it is very tempting with Fura. They have the proven ability to grade and sell the stones and totally understand the material (unlike MUS) - but can they mine them? Also, can they add some upside by marketing and branding them, as Gemfields have, and somewhat remove their product from being a commodity / the ups and downs of the market... Gemfields did a great job of developing a brand and started on the right foot...If you have a look at Fura's marketing to date, its just a cheap website and a logo. Bad photos, poor layout and average copy writing doesn't scream polished and organised marketing approach.
Originally posted by Davisite
The sad thing is the ruby ground was sound as Fura are showing. What wasn't sound was our management. This is what makes the whole MUS/NXE saga so sad in that it was a real opportunity, just totally mismanaged. Not even our wonder boys have got rich out this whole debacle.
Is anyone thinking of investing in Fura? I have been keeping my eye on Fura and the SP in the last couple of weeks has risen 30%. Do I go a second round? It is tempting.