I think the "why" is because the insto/soph investors see the...

I think the "why" is because the insto/soph investors see the long term view of this company, so do I and clearly so do the vast majority of current holders. Although the SP isn't moving north there has been such a small amount of shares traded in the recent months that it's meant just about nothing. 

The obvious few on here down-playing this company have unfortunately lost a lot of money in this as they were hoping for a quick buck. It's obvious. They don't have patience for this stock, unfortunately for them. Their continued commitment to repeat themselves daily keeps these threads fun to read I will admit.

The long game of this company is so great and the recent management changes have come at a good time. Patience though is key here in my opinion.