The directors of 333D Ltd (ASX:T3D or Company) provide the following update in relation to the
Company’s operations for the Financial year to date. During the period, the Company made several ASX
announcements related to its focus on development of key initiatives in 3d printing licensed
merchandise and 3d printing products on demand through its bureau service.
Brand Portfolio
AFL and Mini League Launch
The Company received official AFL licensee status in early September, enabling us to act as both a
retailer selling direct to consumers and a wholesaler selling to other authorised AFL retailers.
The licensee designation is critical in that it allows the Company to ‘bypass the middleman’ – eliminating
our need to work with an outside licensee to bring product to market. We are now empowered to
appropriately price our products to respond to market demand, without worry of compromising our
financial returns. Licensee status also affords us a seat at the table with the AFL, its Clubs, and its players
– allowing us to develop true partnership relationships and expanding our abilities for future product
development, marketing and promotion, and retail strategy in the process.
The Company launched the Mini League (www.minileague.com) in mid-September as its ecommerce
platform selling 3d printed AFL player figurines directly to consumers. This was followed by signing an
image rights agreement with Dustin Martin, which permitted us to market his likeness in 3d figurine
form.
The Company executed an aggressive marketing plan through the AFL Finals campaign to create
awareness for the new Mini League range. To date our product has been marketed through the
following channels and photos depicting this publicity are included at the conclusion of this
announcement:
• The AFL Footy Show (Channel 9)
• AFL 360 (Fox Footy)
• The Today Show (Channel 9)
• Hot Breakfast (MMM FM Radio)
• Chrissie, Sam and Browny (Nova 100 radio)
• The AFL Record (Finals Series)
• Herald Sun
• Facebook & Instagram
Sales
The AFL figurines were sold through 2 retail channels:
1. minileague.com
2. Richmond Club Store
Gross Figurine Sales: Circa $90,000
AFL Event Activation Fees: $15,000
Figurine Unit Sales: Circa 600
The majority (85%) of figurine revenue and unit sales occurred on our Mini League e-commerce
platform.
Management is delighted by the results which were achieved in a short 4-week timeframe. We have
certainly proven a market for high quality life-like figurines in sports and entertainment. The success of
the AFL figurine launch has attracted the attention of other major league sporting organisations who
have approached us wanting to replicate the AFL offering for their sport. We are currently in discussions
with these leagues, and expect to have agreements completed within the next 3 months.
Mini League will continue to be heavily promoted during the holiday season as consumer feedback has
strongly indicated that the AFL player figurines are well-suited to serve as Christmas gifts. Efforts are
also currently underway to open up additional sales distribution channels with other leading AFL
retailers in order to further expand our market reach to capitalise on holiday demand.
3D on Demand
The 3d on demand service continues to receive steady in-bound inquiries and positive feedback from
buyers, however the return on our $1.5 million investment in 3d printing equipment still fails to meet
our expectations. The Company is focusing heavily on customer acquisition and is exploring
opportunities to provide contract manufacturing services to other 3d printing companies. To date 3d
printing as a services revenues are circa $50k, which has not met the Company’s sales expectations.
Although we are receiving jobs from high profile customers, they are just one-offs or irregular in nature.
The key will be that inflection point when 3d printing transitions from being used for one-off prints or
prototypes to become a true part of the production and manufacturing process.
Our bureau is becoming known for its competitive pricing and stands apart for its high-quality prints. In
particular, we excel in printing in SLS nylon and sandstone colour and are aiming to further grow our
client base in these two areas. We are actively seeking a buyer for our metal 3d printer as we narrow
our scope to focus on the 3d printing technologies that are most profitable and successful for our
bureau business.
Figurine
Previous announcements have detailed the success of our 3D Model Me activations whereby
consumers are scanned to produce 3d prints of their own likeness as bespoke figurines.
Consumers find the concept to be highly appealing but view the pricepoint as expensive. The Company
is exploring multiple avenues to drive down cost in order to pass the savings along to the consumer,
investing resources in R&D to reduce the cost of producing both the 3d printable file and the figurine
entified through 3d printing. Still, the nature of this type of testing and technical development takes
time and the Company has investigated other options for improving the marketability of this unique
service offering. We have identified room for improvement in the way the product is being positioned
in the marketplace and have opted to rebrand the offering to better communicate its value – and its
resultant price – to consumers.
The product is now known as Figurine and is located at figurine.co. Our new brand is modern, upscale,
and focused on providing consumers with a narrative – and an experience – that better suits the
precious quality of our bespoke figurine offering. Our 3d printed figurines are not ‘gimmicky’; they are
the product of a sophisticated process that includes the work of a 3d character artist in their design and
hand-finishing to complete their production. Each one is individually produced, 100% unique, and tied
to a special moment in the customer’s life. The new Figurine brand is intended provide this context and
set customers’ expectations from the start – amplifying the special nature of being 3d printed and
remedying the disconnect that has previously existed between experience and price. We have
identified key events that we believe augment the brand experience, creating the right environment
for a customer to complete a figurine purchase. These events involve no exhibiting cost, just the labour
costs to activate, and have a captive audience that are all present to witness a special moment in time.
Mini League Publicity
As mentioned above, the below photos depict marketing for the Mini League during its September
launch.
About 333D Limited
333D Limited (ASX: T3D) has been established with a clear strategy to become Australia’s leading
integrated multi-platform 3D technology company. Our goal is to make 3D technology accessible to
everyone – which means creating a seamless, more intuitive process for converting ideas, designs, and
real-life images into 3D printable objects. Our leading-edge approach unites the latest in next-
generation digital and manufacturing technology to make 3D printing frictionless for businesses,
industries, and schools. We are proud to offer Australia’s broadest range of 3D printers for on-demand
contract print services, as well as exclusive access to leading 3D digital technologies that make it easy
to capture, enhance, and convert real-life images into touchable 3D objects.
