Why does there have to be a ROI ?
Some people like controlling the colours, others like me, the ease of use with voice control.
Nest:
LIFX WiFi smart bulbs allow you to create and tailor your lighting from anywhere. And with Nest, your lights can automatically dim when you’re away, turn on to make it look like you’re home, or warn you of smoke or CO.
https://workswith.nest.com/company/lifi-labs-inc/lifx
Ann: Acquisition of LIFX and Share Placement, page-183
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