Lol you make me laugh. Im sure this Professor is as independent as Redleaf and wasn't paid by the Company. If the app worked they would be making a dollar or two but nothing happens here. So many potential deals never generated a dollar.
As for the Mayweather and McGregor deals, they dont need to spend or commit to anything, which is the reason they agreed to it. Worse case they dont make money but they are not investing anything really.
