So they're selling their branded product for $1.90, but woolworths is buying it for $5? and selling it for 70cents profit?
Are you serious? After expenses they would be losing money on each sale.
Margins may be slim after expenses but the markup on products is far from 14%
I'd be surprised if they bought it for anything more then $1 pr kg
Ann: 2018 AGM Chairman's Statement & Corporate Presentation, page-16
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