This may help- from Paul Koppelman in August 2017:
"FY17 was a year of significant investment for Aconex. It should be noted a significant proportion of this investment was for future sales.
Expenses, excluding D&A, in FY17 grew $25.7 million or 33%, to $104.5 million, up from $78.8 million in FY16. The addition of Conject and Connected Cost products, together with continued enhancements to the core product, contributed to the 60% increase in engineering and product costs expensed through the P&L which rose from $12.7 million in FY16, to $20.3 million in the financial year ended 30 June 2017."
So- to keep it brief- where R&D costs (such as the development of new product) are invested for future sales, it's natural to capitalise them and then expense them over a period ( I believe for ACX this is the following 3 years). This is in fact, fairly aggressive expensing relative to peers, given the probable life cycle of the product.
R&D costs in FY17 were higher than FY16 due to the launch of Connected Cost and the final integration phase of the Conject platform and solutions.
Money spent on S&M is not about on-boarding, (which comes under product service, not sales)- it is about TAM penetration and new sales- plain and simple.
------------------------------------------------------------------------------------------------------------- This post is based on my own research and is not investment advice. When making investment decisions, always DYOR.
ACX Price at posting:
$4.92 Sentiment: Buy Disclosure: Held