Interesting to see the new logos/rebranding of their beef products - especially seeing that Brunette Downs grassfed may be given more promotion. There may be an opportunity here in the domestic market where AAC not prominent.
Though AAC has hitched themselves to the wagyu wagon , most upmarket butcher shops in Sydney and Melbourne report high demand for grassfed beef due to perceived health benefits (uptake of Omega 3 etc).
And let's hope Brunette Downs property is marked "never to be sold" - long term shareholders need to be vigilant here.
Interesting to see the new logos/rebranding of their beef...
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