Not surprised to see costs go up even on a generate for every...

Not surprised to see costs go up even on a generate for every dollar basis as they are hitting hard through marketing, acquisitions etc to gain market share. Early stage startups usually need to spend big to get big. You will see that number fluctuate and if this was private (which it really should be) all you'd care about is growth as you wouldn't even see the cost numbers. Overall going in the right direction for mine however I do expect more capital raisings along the way