Extract from AFR article today;
Meanwhile, Amazon's Australian website launched today with fewer products and smaller discounts than widely expected.
Morgan Stanley analysts expect many ASX-listed retailers that were sold off ahead of Amazon's launch, including JB Hi-Fi, Harvey Norman, Myer and Super Retail Group, will regain some ground.
"While clearly Amazon will improve its offer over the coming years, we think the prospects of a pricing reset is low, ranging is relatively weak and delivery times are not as favourable as existing leading retailers," Morgan Stanley analyst Thomas Kierath said in a research report.
"Retailers that have been sold off during 2017 on the impending Amazon launch should see a reprieve, in our view, given a less disruptive launch than expected. Longer term, we see department stores as the losers from Amazon."
Read more: http://www.copyright link/markets/m...ata-amazon-eyed-20171204-gzyq7g#ixzz50M67Vjmm
Extract from AFR article today; Meanwhile, Amazon's Australian...
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