Ann: 1-Page Enters into Agreement with Amazon.com, page-97

Spot on Martin. Signing up these big companies is more of a marketing exercise than revenue generation. When Amazon, Google, Apple and Facebook are signed up, more conservative business will start looking at this (accounting firms, law firms) and eventually small businesses will get on board...this is where the real wealth creation lies, provided integration isn't too labour intensive...moreover, if the technology is really sticky (i.e. hard to move away from once you start using it), then having a whole lot of small businesses using your product insulates you from risk far better than having 3-4 massive businesses on board.

Moreover, I reckon this business could be greatly insulated from any economic downturns. When unemployment goes up, applicants for jobs goes up, and it becomes a hell of a lot harder to find the 'right' person in such an environment. I will caveat this statement by acknowledging that when unemployment rises it's due to a reduction in jobs, which would obviously hurt 1PGs bottom line to an extent, but I think they are partially hedged against this, as outlined.