I detected an interesting change in the world around me a few months back. Four separate events with a common theme.
Events:
1. My wife was recently in the market for a new mobile. Her old one smashed into pieces on a road due to inertia. I accidentally left it on the roof of our car, but I blame it on inertia. Anyway, she was adamant that she was going to stay with Telstra forever. She ended up looking at the phones in JB Hifi and purchasing on Kogan with one of their plans. I noticed that the plan was roughly half the price of her old telstra plan.
2. My father is 84. He is in the market for a new laptop having killed his desktop. He mentioned he was going to go to Harvey Norman to check them out. Then out of the blue he mentioned Kogan. Thats interesting I thought to myself.
3. I know someone who is well off. They mentioned purchasing things from Kogan. Why would you bother I thought to myself.
4. I know an entrepreneur who is expanding their number of retail stores and refurbing their stores. I was surprised to learn that he purchased all Kogan TV screens for the new stores and old stores.
These events may mean nothing, who knows, but I thought I would share anyway.
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