VBA 0.00% 35.5¢ virgin blue holdings limited

Royal Bank of Scotland analyst Mark Williams backed Virgin's...

  1. 35 Posts.
    Royal Bank of Scotland analyst Mark Williams backed Virgin's "game change" strategy to reposition the airline to more higher-yielding business travel.

    "Although full-year 2011 has been tougher than we expected, we believe targeting the corporate market is the right strategy for Virgin and will begin to pay dividends in full-year 2012 and beyond once the product is in place," he said.

    &

    Deutsche Bank, which expects Virgin to post a loss of $34.8m, said its ability to recover would depend on the return of demand from leisure travellers in the wake of natural disasters.

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