Amblique strategy

Research.

eCargo have just acquired the company "Amblique".

Most of Amblique's customers are in the women's goods space - cosmetics, clothing, jewellery etc.

As far as I know, Amblique have not as yet, promoted clients in China, though they are in Asia.

Look at vipShop, who are listed in the USA, and operate by mostly selling women's items via online eCommerce in China. 75% of their Chinese customers are women purchasing the items that Amblique specialise in promoting.

Look up vipShop, it's year on year growth in China is around 90%, and it's recent annual financial was exceptional, now a $15B market cap company in China.

eCargo are being smart, this is definitely the market segment to target, and via Amblique, to also promote.

eCargo now needs to take Amblique and it's strategy and transcribe it into China, not an easy thing to do, but probably achievable never the less (in time).

Here are some of Amblique's current clients (a who's who of retail).

Cotton On
Emma & Roe
Mecca
Michael Hill
Sportscraft
Saba
Matt Blatt
Tarocash
Jag
Brooks Brothers
Body
Johnny Bigg
Kit
City Chic
Typo
Crossroads
Connor
Rubi Shoes
Factorie
eBay
Supre
Katies
TBar
Glue
Yd
Autograph
Millers
Westfield
Wildpair
ActiveSkin
Laura Ashley

And it just goes on. This is why eCargo paid $6 million for Amblique.

There is a strategy unfolding here, nearly all of these excellent and successful (mostly) women's businesses will see significant and growing demand in the Chinese female space over the coming years, a booming market segment.

Amblique will also be at the eTail Asia Conference in March 2015.

Gw