A quick review of iCareHealth's Australian and UK websites highlights their software solutions are gaining traction with the larger aged care companies such as Bupa, Uniting Care, ARV, Salvation Army, etc. Maybe an alternative strategy would be to integrate SIM into the iCareHealth platform and offer it as a bolt on extra to the much larger IT investments being considered by aged care companies across their mulitple sites.. The cost of bolting on a SIM package would be minimal compared to the overall organisational IT upgrades and would be easier to gain board approval. Then Simavita would just supply sensor diapers, pods, etc directly to the companies. No middle man like medline required. Higher margins, larger profits.
SIM is an IT technology not a FMCG. Therefore wouldnt it make more sense to partner with successful IT companies who are having success with large aged care groups than trying to partner with diaper manufactures/distributors with conflicting motives who will clip the ticket of SIM at every post?
SVA Price at posting:
46.5¢ Sentiment: Buy Disclosure: Held
