Obviously I don't think ccl is going busy, why would I holdIf I...

Obviously I don't think ccl is going busy, why would I hold
If I thought they were going bust? I just think more value may come. A current PE of 16.5 becomes a pe of 18 next year. Relatively high. If the average return on the asx is 11.5% over many years and ccl is returning about 11.5% at current prices then it is fairly valued at the moment. Further to this, you won't be richer than the average by buying at those prices.

If it falls to say $8- then it will be great value and returning 15% over the very long term. This would mean you get 50% more wealth than the average every 10 years.

If it fell to say $5 then I'd retire.

You should also read the history on beer for CCL. CCLs last joint venture for beer was in the red in 2009 by 5 million and it only made 1.5 million the year before. I assume Pacific beverages is making good money now (based on a recent radio interview I heard) but it takes time to establish