Why not compare it to the iconic if you see the infrastructure...

Why not compare it to the iconic if you see the infrastructure as in place. They had to spend about the same in advertising as they made in revenue to start up in Australia. Also, I'm not sure if they plan to brew the beer but if so then there will be substantial investment required.

You have to be extremely optimistic about the situation to expect profits will grow immediately. Further to this, they won't include any revenue from beer in the next results but they will probably include some costs so profits will definitely be down (as the management have told you many times).

I'm not saying ccl will have 10 years of bad performance but this years results will definitely be worse than last and maybe even next year too.