Coke consumption isn't about how many super hot days we have as so much how many Hot ish days. Don't mistake A few steaming hot days for 180days of hot weather....
Also, have you seen masters in the hardware game? Entering a new market ain't easy. Very hard to start out in the profits. Even if there is a big market, the advertising and establishment costs are huge relative to ongoing expenses.
Don't get too optimistic about ccl announcing an upgrade. They've flagged the downgrade several times this year. I'm still expecting further falls and claims that a pe of 20 is too high for a company in decline.
CCL Price at posting:
$12.30 Sentiment: LT Buy Disclosure: Held