Will Coke get its fizz back? Seems the big question is how the company's future quarter's results will be affected by the same damaging ongoing price war with Schweppes/Pepsi.
The significant impact to date on the company's earnings and share price in the 2013 earnings year makes this a valid question. Will there be more of the same, causing the share price to continue to slouch?
all aboard!!!!, page-125
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