With all e-commerce in SE Asia, huge capital is required to grab market share. Ensogo is a pretty bad business but I don't doubt there are plenty of people willing to throw more money in. Ensogo will need stacks more capital to compete, I don't think VIP Shop will just give SE Asia to Alibaba without a fight. Going to.be interesting to watch.
Alibaba to Invest $1 Billion in E-Commerce Startup Lazada, page-3
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