Aldi marketing, page-82

i must admit gttrain- the latest announcement by the CEO of Aldi resonates thus- after their upcoming revamp strategy of South East OZ stores, they will increase market share from 11% to 15%, with of course the SA and WA new store openings as just more "cream on the cake".

that is a huge amount on face value. the plan is to increase existing floor space of old stores substantially and put the extra focus on "fresh", be it bread, meat or veg.

ps- to take 4% away from Woolies and Coles in a relatively short space of time is unheard of this day and age.
but we have to all take heed of this forecast from the CEO- obviously, he is not allowed free reign to maximize his bonuses like the disgraceful Grant O'brien , and actually has to deliver , o/wise he is out the door. is Banducci really any different ?

ps- that's what worries me about the so called WOW resurrection.

cheers crazypunter