"The discount retailer is expected to spend around $700 million rolling out more than 120 stores into South Australia and Western Australia. The company’s 400 east coast stores are being revitalised and expanded to around 1,000 square metres, and fresh food is being moved to the front of the store from the back.
Unlike Coles and Woolworths though, don’t expect to see in-store bakeries, fishmongers, delis and special cheese sections. As Aldi boss Tom Daunt has told the Australian Financial Review (AFR), “We’re not trying to become a full-line supermarket, we are trying to offer fresh in the Aldi way.”
http://www.fool.com.au/2016/11/02/aldi-aims-to-grow-market-share/
Aldi marketing, page-77
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