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28/10/16
11:11
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as you point out Pipebuilder ........this story has TWO components:
1. market share / sales growth
2. gross margin ...
the comment " As a result, we do not currently anticipate an improvement in 2017 EBIT compared to 2016" .......
what this suggests is that WOW is indeed luring some customers back to its stores (which is great), but at the expense of margin ....
this margin was what enabled WOW to be an exceptional stock in the 80's-90's early 2000's ......
rgds
Value_Hunter