I see that Mr Bancuddi is learning from Aldi's success with the Collette Dinigan promotion.
Woolies will be stocking Heidi Klum Knickers woo hoo!
Bancuddi is learning if you can't beat 'em ........join 'em
The deal will see Bendon's Davenport, Lovable and Heidi Klum brand knickers on sale in Woolworths' apparel aisle alongside the dominant Bonds range and the supermarket chain's own private label collection.
http://www.smh.com.au/business/reta...nickers-deal-for-woolies-20161020-gs6n90.html
Aldi marketing, page-5
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