Woolworths has no doubt been mismanaged. Badly so.
However the new crew is in charge now and the decks are been swept clean.
Today, Woolworths management has many levers, many outcomes that they can control, that will see massive improvement in the business.
It's only a matter of time till the good results start coming through... 6 to 12 months I'd say and after that solid improvements in the share price will result.
Wollies is easy a $30 stock and its not out of this world to think it will be significantly more than that.
Aldi marketing, page-13
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