Aldi expasion, page-48

To me, Aldi gets patronage from those on low income, pensioners and cheapskates. I myself am a self confessed cheapskate but don't have an Aldi anywhere near me. The thing I hate most about Aldi is that there are often only one or two check outs open and no express or self check out option. When I have been in there in the past I have had a couple of  items but have had to wait for an age in the queue because of the crazypunter aptly described bogans or societal deadpools who have a trolley filled to the max. Often one of them will spot the cheap alcohol section when at the checkout (as if a revelation or a kid spotting candy) and proceed to barge past me to get at it. I was once this person. Then I just think, Ughhh, now he's confused by all these 'exotic euro-peeing' horse piss beverages and he feels like a connoiseur.

What am I saying? I guess it is that Aldi has only grown because the duopoly of Woolies and Coles have taken the piss with consumers for too long with high margins. I believe Woolies will gain market share once sentiment turns and they show that they have offerings that sympathize with society's 'less thans'. For those people saving money is like making money and for many it is a part or full time occupation - often with absence of an actual occupation. Woolies needs to entice these people back with perceived value.

There has been lots of comment about the Woolworths 'select' or 'homebrand' offerings being no different or even better than Aldi's offerings in terms of value. The problem is, societal less than's like to think that they are being 'exotic'.

My two cents. If you pick them up from the floor or walk on by, I'll know which social camp you fit into.