Clearly you do not shop at Aldi or walk around oblivious to store pricing.
If you were to actually compare apples with apples and then compare prices you WILL see that Aldi clearly is a cheaper place to shop day in and day out, and that their one off promotions are a draw card/leading line to entice new and old customers alike.
Fuel discount saves you on average 4 cents a litre on 50 litres = so its $2.
You save $2 just on a tub of spreadable butter at Aldi on a comparable tub at Woolies/Coles
Lack of bags - plenty of bags to purchase if needed - "reinvest" your bags it's good for everyone
Credit card surcharge....yup so your saving account its free.
Having said that once WOW gets rid of the monkey on its back with Masters it will begin to post profitable sales once again and share price increase, but the golden days are over.
Crazypunter I don't think your slow on the uptake but I do believe your in denial
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