AHF wins Gold and Silver at Dairy Industry Australian Awards

Just announced (indeed, an email release through from the Company Secretary) although it will not be published on the ASX platform (with my emphasis added):

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AHF wins Gold and Silver at Dairy Industry Australian Awards
 Camperdown Dairy collects awards for high quality Milk, Butter and Yoghurt
 Victoria Gold winner for bottled milk (highest score in the State)
The board of Australian Dairy Farms Group (AHF or the Group) is pleased to advise that wholly owned subsidiary, Camperdown Dairy Company (CDC), has been awarded 10 medals for its high quality dairy products by the Dairy Industry Association of Australia. CDC won 10 Victorian State medals at the Dairy Industry Association of Australia’s 2017 Products Awards event, which were presented on 11th May 2017.
Full Cream milk produced by CDC was judged the top in its category. CDC has now had the highest scoring milk in the state 3 out of the last 4 years.
Farms to supply this product are specially selected for consistent high quality and assessed to meet strict standards.
Overall CDC won Gold or Silver medals in every type of product it produces: (Milks, butters and yoghurts).
The full list of medals is shown below:
Milks
Gold - Highest scoring Full Cream milk
Silver -
Whole Milk
Silver -
Jersey Milk
Silver -
Unhomogenised milk
Butters
Silver -
Salted Butter
Silver -
Unsalted Butter
Yoghurts
Silver -
Natural Greek
Silver -
Vanilla 200g
Silver -
Strawberry 200g
Silver -
Mixed Berry 200g

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The following was also what was advised by the Company Secretary in his email message:
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Dear Shareholder,

Please note that AHF won Gold and Silver at the Dairy Industry Australian Awards last night – please see attached for a full list of medals.

Due to a change in compliance, this will not be listed on the ASX as per below:

“The ASX Market Announcements platform is to be used for the publication of information required under the Listing Rules and not to publish material that is simply promotional in nature.

ASX has noted an increase in entities lodging an announcement that refers, for example, to the entity receiving an award or some other form of recognition where that information is plainly not market sensitive and not something that is required to be announced to the market under the Listing Rules.

ASX will refuse to release a proposed announcement where it considers the information is not required to be disclosed under the Listing Rules and is promotional, political or tendentious in nature.

For further information please refer to section 4.15 of Guidance Note 8.”

In regards to our website, this is currently in the process of being completely upgraded, with the new site being released soon.

Kind regards,
Company Secretary

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Compared to last year, CDC this time round won 9 Silver and one Gold. Last year it was 14 Silver, 1 Gold).

Across the categories:
*  Milk
-  2017  1G, 3S
-  2016  same
*  Butter
-  2017  2S
-  2016  same
*  Yoghurt
-  2017  4S
-  2016  9S
although 4S in 2017 were in the 200G category whilst 3S featured in the same 200G category, last year.