Is that just because production of canada stock sunk costs etc...

Is that just because production of canada stock sunk costs etc was all in last quarter? Last quarter would have contained new series development etc. Thsi quarter may have cash expenditure on books, short clips and add expense of Christmas promotion and special wrapped yowies for Chrtistmas?
We really need to work out that out and if if works going forward and what level of promotion cost is required to get some penetration and consistent sales.

So hard to predict numbers with these guys .