I attended the AGM today nothing new that hasn't been released before, talk about the Stadium was interesting but details not released for confidential reasons, and i understand that.
There was mention that there was a cost involved in securing the rights and it was competitive, the deal is a price neutral basis based on projected consumption figures and the amount of fixtures at the venue.
The benefits for GRB will be in the increased productivity through raised productivity and exposure to the market place without running an expensive advertising campaign.
Tasted the new Alby beers and preferred the "draft", this non craft line is a commercial line released for the Stadium and will flow through into general sales, the aim is to attract a state based loyalty culture as a West Aussie local beer.
Comments that Gage has about a 20% brand recognition in the market and by using the stadium and other event based functions this will be raised to 80% in the next few years which will flow through to increased consumption.
A question regarding dividends was raised and the reply was while talks have been conducted no announcement have been considered until a regular profit flow established, but based on the debt free status and reading between the lines there could be something in the pipeline soon.
Bottom line- came away from the meeting with a 6 pack of Single Fin and a positive feeling for the future.
GRB Price at posting:
7.1¢ Sentiment: Buy Disclosure: Held
