Also remember that they don't have to be No 1 in the supermarket business to make money. - decent money.
Think Pepsi vs Coke, pepsi is no 2 but still has a market cap of $121 vs $141B.
Both have a similar net income of $5B.
Or eg Energizier and Duracell
Or P&G vs Unilever.
Also remember that they don't have to be No 1 in the supermarket...
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