Won't keep a CR at bay. P & G spend $11 billion in advertising....

Won't keep a CR at bay. P & G spend $11 billion in advertising. Reckon ALT could do worse than license the Pericoach to P & G to market and distribute, and then live happily ever after on the royalties, as would the long suffering LT holders! Wouldnt make so much per unit, but when you are only selling ONE UNIT PER DAY, man I can't stop yawning! Better to have a $10 to $20 royalty and be selling 1,000 units a day.