"I'd actually say south-south-south-east (lol). Anyway, a market...

"I'd actually say south-south-south-east (lol). Anyway, a market cap of around $200M, with earnings of around 200M and long term debt of 700M means that if I had 200M bucks, I would buy this whole company in a heart beat considering that they have around 8% (and growing) market share in their sector. On avg, each person in Aust buys 10 PacBrands items per year."


That's is a bit of an exaggeration. You will pay $200M, and inherit $800M in debt for the privilege of earning $100M per annum (equating to an EV/Profit ratio of approx 10).

Whilst this might look attarctive for a short term gain if everything goes right, (but how often does everything go right, particularly in this economic climate which will futher pressure profits ... and then there is all this debt?) CCL is a much better business and more attractive as a long term investment.

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