I'd actually say south-south-south-east (lol). Anyway, a market cap of around $200M, with earnings of around 200M and long term debt of 700M means that if I had 200M bucks, I would buy this whole company in a heart beat considering that they have around 8% (and growing) market share in their sector. On avg, each person in Aust buys 10 PacBrands items per year.