They still have $15m in the bank, not following your logic Crazy, LifX are burning through cash to meet increased demand, even if that demand is not linear and tapers, once their COGS stabilise, their profits increase. By taking that debt on they are no longer partnered with their manufacturer, this gives leverage against them to further reduce cost of production, as they can walk after the exclusivity period, which they can negotiate a better supply contract with. Thor is producing enough to more than cover interest and with the launch of the retrofit option for all Airstreams that will only grow ads well.
Thor = growing revenues LifX = growing revenues Ohm is the only question mark around here
One of three, which makes you want to throw the MD under the bus. Quite frankly the only bad thing he has done is over promise, but only he knows whether that was a deliberate act. I personally think BUD have been quite nimble around Ohm not getting traction by bringing Thor and LifX into play.
But understand that Ohm is the buy in or golden goose for most of the investors, it is still a good product, but it is in a new market, but it is capable of delivering savings and preventative maintenance. With LifX no double looking to get a commercial lighting solution out there it will be a mutually beneficial merger in more ways than one.
They are the single biggest percentage of my holdings, but this company still has sky reaching potential despite the rocky road thus far.
