Thanks for the update Praetorian. I'll take a look at it over the weekend.
On the face of it, it would seem poor value, but I guess there is an element of convenience and it certainly is a unique way of charging! Do you think the average bear would be able to calculate the call rate on a drunken holiday?
Also, it provides another way for them to be more liberal with the 'gifting' of data. I accrued over 5GB with various offers early on at no cost, so doing the straight $30/GB comparison isn't quite accurate (at least in the short term anyway).
It would be nice to see the feature more prominently displayed within the App, but to your earlier comments, perhaps this will come as they iron out the bugs. I think the new normal for software development is to get a rapid prototype out there, and let your customers do the testing for you. It seems like the first iteration was a fail, but they obviously have updated it within 48 hours.
I think it would be safe to say that eventually, the X App will have all the functionality of their original App, and adding more ways for consumers to gobble up their data is the path to revenue.
It's a shame FRX's App just isn't as sexy as ZIP's. I mentioned to @davidclarke_au in another thread the possibility of a tie in between ZIP & FRX. It would never happen in a million years, but being able to bolt on X to their 5 million+ subscribers, and by leveraging FRX's Asian base & access to Tizen, would in my opinion unlock a huge amount of value for holders.
A 1:1 scrip offering creating a combined EV of ~$35m with ~10m in the bank, rationalisation of their Perth offices, staff costs, ASX listing costs, and ~$7m at bank.
The news would surely send ZIP flying, and put their oppies into the money!!
FRX Price at posting:
12.0¢ Sentiment: Buy Disclosure: Held
