WDC are probably pretty close to the bottom of the business...

WDC are probably pretty close to the bottom of the business cycle. So going up is on the agenda.

Also if you look at the fundamentals... They provide data storage technology. It simply will become an ever increasing need in our increasingly technological data heavy world.

Data production ain't going backwards. That's for damn sure. You can buy computer rings these days that produce more data than 100 Apollo spacecraft that took us to the moon in the 60s.

A ring for christs sake. Something you wear on your finger.
Yep. Data use and production is increasing.

Need ever more efficient ways to store it.