Coke came in at #3 for most recognised brands in the world, they were credited for constantly innovating and changing their product to keep up with consumer demands.. A notable achievement for a company that has constantly been at the top for many years, even in the face of adversity and perceived negative public image. Coke has been around since 1944 providing nearly every person in the world an opportunity to experience a refreshingly delicious beverage, it's rightfully earned a place in every persons vocabulary. It's a drink our parents-parents grew up drinking and a drink my grandchildren will get to enjoy.
I was in a chat the other day with a coke a cola ambassador and was quiet profound with the saturation coke has taken in the beverage industry. Cokes strategy involves heavy market saturation, they don't just release one or two products but actually closer to ten different products, this strategy is designed to cripple any new and existing competitors. If a product still emerges through coke will nearly always try to buy them out.
Coke will "never fail", don't be a fool and sell your shares @ $9's. This is a dream buy, pick some up for your kids put it on dividend reinvestment and you kids won't need to worry about a house deposit.
CCL Price at posting:
$9.26 Sentiment: Buy Disclosure: Held