2018 - The Year of the BioTechs, page-642

Numbers, numbers, its always numbers.
In the presentation it states that there are 203 million (185+18) people affected by hair loss in China and the US.
If one (1) person in 1000 of these candidates can be convinced to buy 5 items from Evolis in a year equating to $125.00 as an ongoing loyal repeat customer then the revenue from this source will equal the current market cap.
1 in 1000 from the specific bracket of people with hair loss in the US and China.