I believe that there is a lack of education about what R&D in the Australian energy sector look like. That doesn't help.
That said, 10 years to develop and market a product is my limit, and I think they are over it or very close to it. This is why I got in 3 years ago. I have a very small parcel and I enjoy the game, but I also remind myself that this is a small parcel for a reason.
When it comes to investing I sometimes use this stupid question; if my shares were to be sold by accident today, would I buy them back straight away at the same price because I believe in CCE? Let's this question sink in for a minute. There are tons of financial products out there and CCE is just one of them.
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