2012 half year result, page-19

If you dont like the Priceline option you should seriously consider your investment long term. I would not get out now but IMO Priceline ends up as the retail brand that drives its success or failure into the future. I think you are correct in that later next year the sp may well allow a good exit opportunity. I will offload some because thats my model and I dont vary it but I will ride a portion as I like the retail model.

The priceline model seems to have origins in this chain:

http://www.clicks.co.za/

Clicks South Africa ( the founder migrated to Australia and founded Priceline - I think his surname was Goldin)- I think clicks South africa at one time owned the Priceline chain here as well.

Howver the Priceline today was as a result of changes I think Clicks made when they became more like a chain I am more familiar with - Boots UK.

http://www.boots.com/?namespace=%2FBoots%2FContent%2FGeoTargeting%2FAllCountries&langId=-1&storeId=10052&catalogId=11051&countryCode=GB

Anyway thats a little research for you.